Terms & Conditions

These terms apply to this website and to the coaching services provided by Ajay Cheema, a sole trader based in the United Kingdom. By booking a consultation or starting coaching, you agree to them. Questions are always welcome at hello@ajaycheema.com.

Last updated: July 2026.

Consultations and bookings

The consultation is a complimentary 20-minute call to discuss your goals and how coaching would work for you. When you book, a holding deposit is secured against a payment card saved securely with Stripe. Your card is only ever charged under the cancellation policy shown at the end of this page, which you accept when booking. You can cancel or reschedule using the link in your confirmation email.

If I ever need to cancel or move your consultation, I will let you know as soon as possible and you will never be charged.

Coaching services

Coaching is personalised guidance on training, nutrition and habits. It is not medical advice, physiotherapy or treatment for any condition. Speak to your GP before starting a new training or nutrition plan if you have a health condition, an injury, or any doubt about your fitness to train.

You are responsible for telling me honestly about injuries and health conditions, for training within your own limits, and for using appropriate equipment safely. Results depend on your consistency and individual circumstances — no specific outcome is guaranteed.

Payment for coaching

Consultations are complimentary. Coaching fees, payment schedule and start date are agreed between us after your consultation, before any coaching begins. The only charge ever made without further agreement is the holding deposit under the policy below.

Your programme

Programmes, plans and other materials I provide are written for you personally. You may not share, resell or republish them.

Liability

Nothing in these terms limits liability that cannot be limited by law, including for death or personal injury caused by negligence. I provide coaching with reasonable skill and care; I am not liable for injury or loss caused by not following guidance, training beyond agreed limits, or health conditions that were not disclosed.

General

I may update these terms from time to time — the current version always applies and is published on this page. These terms are governed by the law of England and Wales.